Bill Cruz, Therapist
Bill Cruz, LMFT, earned his B.A. in Social and Behavioral Sciences from the University of South Florida in Tampa in 1987, followed by his M.A. in Marriage and Family Therapy from Reformed Theological Seminary in Jackson, MS in 1989.
Throughout his career, Bill has developed a genuine passion for understanding how people grow, connect, and heal. His areas of study and interest include psycho‑development, family systems theory, crisis intervention, family enrichment, communication, psychopathology, group therapy, sex therapy, and the dynamics of infidelity.
Bill began practicing counseling in 1988 and has since gained extensive experience working with individuals, couples, families, and groups. He is also a national and international speaker on parenting—an opportunity he cherishes because it allows him to support and strengthen families in practical, meaningful ways.
Today, Bill Cruz is a Licensed Marriage and Family Therapist with decades of experience and a heartfelt commitment to helping people navigate life’s most important relationships.
Services are provided in English and Spanish.
Provider Introduction
Types of Care & Ages Served
- Couples Therapy: Ages 18-75+
- Family Therapy: Ages 18-75+
- Individual Therapy: Ages 18-75+
Areas of Focus
Couples Therapy
Helps partners address relationship conflict and improve communication with a clinician's guidance.
- General relationship issues
- Marital stress or divorce
- Premarital counseling
- Sex & intimacy issues
- Alcohol use
- Anxiety
- Career & relationships (mid-life)
- Depression/feeling down
- Drug/substance use
- Eating issues: food deprivation
- Eating issues: purging/regurgitating
- Empty nesters
- Gambling
- Grief & loss
- Men's health/issues
- Other addictive behaviors
- Panic attacks
- Parenthood
- Parenting
- Pornography/sexual behaviors
- Religion & spirituality
- Self-esteem
- Stress management
- Video game/internet
Family Therapy
Improve communication and resolve conflicts within family dynamics with a clinician's guidance.
- Religion & spirituality
- Alcohol use
- Anxiety
- Career & relationships (mid-life)
- Depression/feeling down
- Drug/substance use
- Empty nesters
- Grief & loss
- Men's health/issues
- Panic attacks
- Parenthood
- Parenting
- Self-esteem
- Stress management
Individual Therapy
Get help addressing challenges and improve well-being with a clinician's guidance.
- Alcohol use
- Anger issues
- Anxiety
- Career & relationships (mid-life)
- Depression/feeling down
- Drug/substance use
- Empty nesters
- Gambling
- General relationship issues
- Grief & loss
- Marital stress or divorce
- Men's health/issues
- Other addictive behaviors
- Panic attacks
- Parenthood
- Parenting
- Pornography/sexual behaviors
- Premarital counseling
- Religion & spirituality
- Self-esteem
- Sex & intimacy issues
- Stress management
- Video game/internet
Insurances Accepted
- Advent Health
- Aetna
- Carelon (Beacon)
- Centivo
- Claritev (MultiPlan PHCS)
- Evernorth (Cigna)
- HealthSmart
- Humana
- Lucet (Florida Blue)
- MediNcrease Health Plans (MHP)
- Medicare
- Northwell Direct
- Optum (UnitedHealthcare)
- Orlando Health
- Partners Direct Health
- Provider Network of America (PNOA)
- Quest Behavioral Health
- Sana Benefits
- Tricare East (Humana Military)
Languages
- English
- Spanish
Education
-
University of South Florida
-
Reformed Theological Seminary
Get Directions
813-565-3322
813-200-9860
New patient?
Book Appointment Online
Recommend Bill Cruz to a Friend
Frequently Asked
Questions
Please use our online form to schedule an appointment with Bill Cruz. You can also call 813-565-3322 to have someone assist you.
Bill Cruz generally accepts new patients but there could be a waitlist.
Please call 813-565-3322 to find out Bill Cruz's schedule and availability.
LifeStance Health providers accept most commercial insurance plans that are offered in the states where we offer services, including telehealth. Please see the following list of insurances accepted by Bill Cruz:
- Advent Health
- Aetna
- Carelon (Beacon)
- Centivo
- Claritev (MultiPlan PHCS)
- Evernorth (Cigna)
- HealthSmart
- Humana
- Lucet (Florida Blue)
- MediNcrease Health Plans (MHP)
- Medicare
- Northwell Direct
- Optum (UnitedHealthcare)
- Orlando Health
- Partners Direct Health
- Provider Network of America (PNOA)
- Quest Behavioral Health
- Sana Benefits
- Tricare East (Humana Military)
If you don't see your insurance listed, please contact us at 813-565-3322 to see how we can help.
Bill Cruz is a Therapist and cannot prescribe medication. However, most LifeStance offices have a Psychiatrist or APN on staff who can prescribe medication if needed.
Bill Cruz works at:
Yes, Bill Cruz does offer online telehealth visits.
Yes, Bill Cruz is currently offering in-office visits at the following location:
- English
- Spanish
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